The 8K TV Shanda

TV makers, attempting to cure themselves of their self-inflicted 4K narrow-margin woes, are again hawking a shiny new—and expensive—technology that offers few near-term consumer benefits. The question for TV makers and the marketplace is this: Will 8K provide more evidence for the oft-quoted definition of insanity—that is, doing the same thing over and over and expecting a different result—or does 8K have better long-term prospects than the two previous failed TV maker margin-increasing attempts, 3D and curved TVs?

Read the rest of this column at Digital Technology Consulting here.

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