New Viable Video Codecs on the Way? Maybe

Dissatisfaction with video codec royalty rates, lack of licensor transparency and complicated licensing terms have been perpetual complaints of many commercial video content purveyors. Not surprisingly, some would like to see a shake-up in the current system of how intellectual property (IP) owners are compensated for their standards-building contributions.

The latest iteration of this tug-of-war is being waged over the HEVC standard. It features simmering tension around licensing and has prompted, in part, development of potential alternatives such as AV1, VVC (Versatile Video Coding) and MPEG-5, aka EVC (Essential Video Coding)—all of which are striving for better performance and more favorable licensing terms.

Read the rest of this analysis at Digital Technology Consulting’s Digital Riff here.

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