Omnichannel Retail Philosophy: Best Way to Battle Showrooming

The primary doom factor for giant nationwide chains, local mom-and-pops and every type of retailer in-between has been the explosion of online retailing. Unfortunately, the future of brick & mortar isn’t getting sunnier due to the continuing expansion of e-commerce. Not that evidentiary statistics are necessary, but Big Commerce reports that 67 percent of millennials and 56 percent of Gen Xers prefer to shop online rather than in-store.

For brick & mortar consumer electronics retailers, the showrooming phenomena just adds insult to injury.

Read the rest of this report here at TWICE.com.

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