Are Game Designers, Retailers Missing An Untapped Customer Base?

When someone mentions “gamers,” the stereotypical visual that’s conjured is of an engrossed male teenager. If you create, market or sell games and gaming gear with this male Gen Z stereotype as your avatar, not only is this image incomplete, you could be both eliminating and alienating a huge potential customer base – women.

Read the rest of this report here at TWICE.com.

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