Initial reaction to Apple’s entrance into the credit card space via its Apple Card was met by the expected healthy skepticism. After all, Apple may know tech, but what does the company know about consumer credit?
Many observers also looked askance at Apple Cards reward benefits, pointing to other similar or even more lucrative money-back programs from other more well-established card issuers.
But as those in the tech business have learned, discounting Apple’s ability to create consumer must-have craving into any market it enters — music selling, smartphones, tablets, wearables — often makes initial cynics look foolish.
Read the rest of this report here at TWICE.com.