Initial reaction to Apple’s entrance into the credit card space via its Apple Card was met by the expected healthy skepticism. After all, Apple may know tech, but what does the company know about consumer credit?
Many observers also looked askance at Apple Cards reward benefits, pointing to other similar or even more lucrative money-back programs from other more well-established card issuers.
But as those in the tech business have learned, discounting Apple’s ability to create consumer must-have craving into any market it enters — music selling, smartphones, tablets, wearables — often makes initial cynics look foolish.
I have been writing about consumer electronics for four decades, including news, reviews, analysis and history for a wide variety of consumer, niche and trade outlets. For the Consumer Technology Association (CTA), I annually update the industry's history and write the official biographies of the CTA Hall of Fame inductees. Aside from writing about consumer technology for a variety of consumer, tech and trade publications, I write a blog and do market research for Digital Technology Consulting. In the non-tech world, I have written "Bums No More: The Championship Season of the 1955 Brooklyn Dodgers" and "The Rules of Neighborhood Poker According to Hoyle." Check out my work at www.stewartwolpin.com.
