Monthly Archives: December 2021

Review of the Dyson V15 Detect Stick Vac

Posted on 23 December 2021 by Stewart Wolpin

Dyson justifiably carries the reputation as the cordless stick vacuum king-of-the-hill, the brand all other stick vac makers aim at. Dyson’s latest are its V15 Detect ($699.99) and V15 Detect Plus ($749.99) models, which maintain Dyson’s premier stick vac reputation. Read the … Continue reading →

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Inside the Art and Science of Shoe Carnival’s Marketing Strategy

Posted on 21 December 2021 by Stewart Wolpin

Retailers face a complex brand marketing challenge: Not only do they have to tell their own branding stories to increasingly digitally driven customers, but they need to promote their vendors’ branding stories as well.  Deb Hannah, VP marketing of the … Continue reading →

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Original Influencer Tupperware’s 6-Step Social Commerce Strategy

Posted on 20 December 2021 by Stewart Wolpin

If any company knows the value of social influencers, it’s Tupperware Brands, the originators of the Tupperware party that turned neighbors, families, and friends into centers of commerce.  So, it comes as no surprise that Tupperware has created an effective … Continue reading →

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Sifting Through Mountains of Data To Get Granular With Grupo Bimbo

Posted on 17 December 2021 by Stewart Wolpin

Addressing the need for intelligent data analysis and application was Antonio Parra, VP global information and digital transformation for Grupo Bimbo, the Mexico City-based food conglomerate, in his Consumer Goods Sales & Marketing Summit session this week, “Getting More Granular to Create … Continue reading →

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SmartTechCheck Podcast: Hot Tech Holiday Shopping Tips

Posted on 17 December 2021 by Stewart Wolpin

My December 3, 2021, appearance on the SmartTechCheck podcast with host Mark Vena and fellow tech reporters John Quain and Rob Pegoraro. This week we discussed hot tech holiday shopping tips. Watch the video of the podcast here, or listen … Continue reading →

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SmartTechCheck Podcast: Disney+ Beatles, Microsoft ‘discouraging’ Chrome downloads, Qualcomm

Posted on 17 December 2021 by Stewart Wolpin

My December 8, 2021, appearance on the SmartTechCheck podcast with host Mark Vena and fellow tech reporter Rob Pegoraro. This week we discuss the Beatles “Get Back” documentary on Disney+, the ongoing Microsoft-Google browser battle, and Qualcomm. Watch the video … Continue reading →

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SmartTechCheck Podcast: CES 2022 Preview

Posted on 17 December 2021 by Stewart Wolpin

My December 30, 2021 appearance on the SmartTechCheck podcast with host Mark Vena and fellow tech reporter John Quain. This week we previewed the upcoming CES 2021 and recapped the top tech trends of the year. Watch the video of … Continue reading →

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Space Tech: CES 2022’s Final Frontier

Posted on 14 December 2021 by Stewart Wolpin

Is outer space just a playground for rich billionaires, or is there a real space economy that’s about to blast off at CES 2022? Read this report here at TWICE.com.

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What Tech Trends Will ‘Matter’ In 2022?

Posted on 8 December 2021 by Stewart Wolpin

Will Matter be the key to finally bringing interoperability to smart home devices? Read this report here at TWICE.com.

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