Tag Archives: Consumer Goods Technology

Consumer Goods Technology Sales & Marketing Summit coverage

Posted on 7 November 2022 by Stewart Wolpin

My coverage of the Consumer Goods Technology Sales & Marketing Summit for Consumer Goods Technology. How DTC Is Shifting Beyond Online Shopping Combe International: A Case Study In Immersive Transformation The Art and Science of Loyalty Requires a Happy Marriage … Continue reading →

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Preparing for a New Era of Consumer Data

Posted on 30 March 2022 by Stewart Wolpin

Your company is swimming — nay, drowning — in consumer data. Thanks to new and emerging digital and data-collecting technologies, each of your divisions, brands, and product units is being inundated with consumer data sources from advertising, promotions, outside agencies, loyalty programs, focus groups … Continue reading →

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Sifting Through Mountains of Data To Get Granular With Grupo Bimbo

Posted on 17 December 2021 by Stewart Wolpin

Addressing the need for intelligent data analysis and application was Antonio Parra, VP global information and digital transformation for Grupo Bimbo, the Mexico City-based food conglomerate, in his Consumer Goods Sales & Marketing Summit session this week, “Getting More Granular to Create … Continue reading →

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