Tag Archives: General Mills

Consumer Goods Technology Sales & Marketing Summit coverage

Posted on 7 November 2022 by Stewart Wolpin

My coverage of the Consumer Goods Technology Sales & Marketing Summit for Consumer Goods Technology. How DTC Is Shifting Beyond Online Shopping Combe International: A Case Study In Immersive Transformation The Art and Science of Loyalty Requires a Happy Marriage … Continue reading →

Posted in Consumer Goods Technology | Tagged CGT, Combe, Consumer Goods Technology, consumer product goods, CPG, direct to consumer, DTC, General Mills, Just for Men, P&G, retail media, Vagisil | Leave a comment

Preparing for a New Era of Consumer Data

Posted on 30 March 2022 by Stewart Wolpin

Your company is swimming — nay, drowning — in consumer data. Thanks to new and emerging digital and data-collecting technologies, each of your divisions, brands, and product units is being inundated with consumer data sources from advertising, promotions, outside agencies, loyalty programs, focus groups … Continue reading →

Posted in Consumer Goods Technology | Tagged AB InBev, CDT, Consumer Data, Consumer Goods Technology, CPG, digital asset management, direct to consumer, DTC, first party, General Mills, Harvard Business School, KPI, McKinsey & Company, NPD Group, zero party | Leave a comment

Tag Archives: General Mills

Consumer Goods Technology Sales & Marketing Summit coverage

Preparing for a New Era of Consumer Data

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