Monthly Archives: November 2022

Hip Hop Legend, iTunes And DSP Developers Inducted Into CTA Hall Of Fame

CTA inducted eight new members into its Hall of Fame on November 15, 2022, at a gala dinner in New York City. The class of 2022 includes: Read the rest of this recap here at

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Jabra Enhance Plus OTC Hearing Aids: Less Than Expected and Hoped For

So-called “self-fitting” non-prescription over the counter (OTC) hearing aids are becoming available in two form-factors. First, “invisible” models are designed to be heard through and not seen and worn all day. These more traditional hearing aids might include Bluetooth for phone calls, … Continue reading

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What To Expect At CES 2023 And This Holiday Season

CES is usually all about innovation. The focus at CES 2023, however, will be on more than just innovation, but innovation with a purpose. At CES Unveiled in New York City on November 16, 2022, CTA president and CEO Gary Shapiro … Continue reading

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How Mars’ Digital Transformation Is Accelerating Its Sustainability Commitments

Digitization and sustainability: two sides of the same coin. But how can brands balance the two? Petcare, food, and snack company Mars, Inc., has seemingly figured out how to meld the two together as  part of its change management journey. … Continue reading

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Consumer Goods Technology Sales & Marketing Summit coverage

My coverage of the Consumer Goods Technology Sales & Marketing Summit for Consumer Goods Technology. How DTC Is Shifting Beyond Online Shopping Combe International: A Case Study In Immersive Transformation The Art and Science of Loyalty Requires a Happy Marriage … Continue reading

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Holiday Prep: Don’t Forget The Extended Warranty

“Would you like fries with that?” was often the way selling extended warrantees was described by consumer technology retailers. And for old-style and expensive mechanical devices such as CD/DVD players and VCRs, buying an extended warranty made perfect sense to consumers – … Continue reading

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