Tag Archives: CPG

Cross-Industry Insights: 8 Lessons CPG CIOs Can Learn from Other Industries

Companies and industries traditionally find it easier to maintain a “this is the way we’ve always done it” attitude until forced to painfully pivot to new methods and new models. But in the wake of the pandemic and its aftershocks, … Continue reading

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7 Proven Ways CPG Companies Can Elevate IT High-Performers

Articles advocating methods to motivate and retain employees are a dime a dozen. But motivating and retaining the new breed of IT high performer carries a heightened level of urgency in order to keep them happy and engaged.  Here are some … Continue reading

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CGT/RIS League of Leaders

I covered four sessions at the CGT/RIS News League of Leaders meeting last week at the Amazon Ads Building in New York for Consumer Goods Technology. How Savencia Is Growing and Evolving Its DTC Strategy Sustainable Doesn’t Always Mean Expensive: … Continue reading

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Consumer Goods Technology Sales & Marketing Summit coverage

My coverage of the Consumer Goods Technology Sales & Marketing Summit for Consumer Goods Technology. How DTC Is Shifting Beyond Online Shopping Combe International: A Case Study In Immersive Transformation The Art and Science of Loyalty Requires a Happy Marriage … Continue reading

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Preparing for a New Era of Consumer Data

Your company is swimming — nay, drowning — in consumer data. Thanks to new and emerging digital and data-collecting technologies, each of your divisions, brands, and product units is being inundated with consumer data sources from advertising, promotions, outside agencies, loyalty programs, focus groups … Continue reading

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