Tag Archives: consumer packaged goods

Cross-Industry Insights: 8 Lessons CPG CIOs Can Learn from Other Industries

Companies and industries traditionally find it easier to maintain a “this is the way we’ve always done it” attitude until forced to painfully pivot to new methods and new models. But in the wake of the pandemic and its aftershocks, … Continue reading

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How Heineken’s Internal Data Platform Drives Consumer-Centric Decision Making

Making consumer-centric decisions is table stakes for consumer goods companies today, which is why Heineken has stood up Knowledge & Insight Management (KIM) — its internally branded cloud-based knowledge and insights platform that’s designed to incorporate the best features of … Continue reading

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CGT/RIS League of Leaders

I covered four sessions at the CGT/RIS News League of Leaders meeting last week at the Amazon Ads Building in New York for Consumer Goods Technology. How Savencia Is Growing and Evolving Its DTC Strategy Sustainable Doesn’t Always Mean Expensive: … Continue reading

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