Companies and industries traditionally find it easier to maintain a “this is the way we’ve always done it” attitude until forced to painfully pivot to new methods and new models.
But in the wake of the pandemic and its aftershocks, consumer goods companies see that “business as usual” is no longer a sustainable model. As a result, CPG CIOs must look beyond the confines of the industry to discover tech and data strategies and innovations that have propelled other sectors forward.
Read the rest of this report here at Consumer Goods Technology.
About Stewart Wolpin
I have been writing about consumer electronics for four decades, including news, reviews, analysis and history for a wide variety of consumer, niche and trade outlets. For the Consumer Technology Association (CTA), I annually update the industry's history and write the official biographies of the CTA Hall of Fame inductees. Aside from writing about consumer technology for a variety of consumer, tech and trade publications, I write a blog and do market research for Digital Technology Consulting. In the non-tech world, I have written "Bums No More: The Championship Season of the 1955 Brooklyn Dodgers" and "The Rules of Neighborhood Poker According to Hoyle." Check out my work at www.stewartwolpin.com.
