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Category Archives: Consumer Goods Technology
Cross-Industry Insights: 8 Lessons CPG CIOs Can Learn from Other Industries
Companies and industries traditionally find it easier to maintain a “this is the way we’ve always done it” attitude until forced to painfully pivot to new methods and new models. But in the wake of the pandemic and its aftershocks, … Continue reading
Posted in Consumer Goods Technology
Tagged Accenture, B2B, Bain, big data, C-suite, CIO, consumer packaged goods, CPG, Crowe, DTC, Tata, Uber
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11 Colleges and Universities To Tap for Next-Gen CPG Talent
When CPG companies seek to hire new top marketing and technology talent, the most desired attribute is often experience. But the high number of senior executives opting for retirement during the Great Resignation means more lower-level executives moving up the ranks. As … Continue reading
Posted in Consumer Goods Technology
Tagged business college, Cornell, Forbes, Gies College, Haas, Haworth College, Indiana University, Kellogg, Kenan-Flagler, Marshall School of Business, McCombs, Northwestern, NYU, P&G, Poets&Quants, SC Johnson, Stephen M. Ross, UC Berkeley, UNC, University of Illinois, University of Michigan, University of Texas, US News, USC, Western Michigan University
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7 Proven Ways CPG Companies Can Elevate IT High-Performers
Articles advocating methods to motivate and retain employees are a dime a dozen. But motivating and retaining the new breed of IT high performer carries a heightened level of urgency in order to keep them happy and engaged. Here are some … Continue reading
Supply Chain Visibility: Inside USAopoly’s Evolution Into a Data-First Organization
It’s widely accepted that access to and analysis of data drives better outcomes across an operation. The problem faced by USAopoly, a Southern California-based specialty game maker also known as The Op Games, was determining the most time- and cost-efficient ways to … Continue reading
How Heineken’s Internal Data Platform Drives Consumer-Centric Decision Making
Making consumer-centric decisions is table stakes for consumer goods companies today, which is why Heineken has stood up Knowledge & Insight Management (KIM) — its internally branded cloud-based knowledge and insights platform that’s designed to incorporate the best features of … Continue reading
Posted in Consumer Goods Technology
Tagged beer, consumer goods, consumer packaged goods, first party data, Heineken, KIM
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CGT/RIS League of Leaders
I covered four sessions at the CGT/RIS News League of Leaders meeting last week at the Amazon Ads Building in New York for Consumer Goods Technology. How Savencia Is Growing and Evolving Its DTC Strategy Sustainable Doesn’t Always Mean Expensive: … Continue reading
How Mars’ Digital Transformation Is Accelerating Its Sustainability Commitments
Digitization and sustainability: two sides of the same coin. But how can brands balance the two? Petcare, food, and snack company Mars, Inc., has seemingly figured out how to meld the two together as part of its change management journey. … Continue reading
Posted in Consumer Goods Technology
Tagged candy, digitalization, Mars, pet care, snack food, sustainability
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Consumer Goods Technology Sales & Marketing Summit coverage
My coverage of the Consumer Goods Technology Sales & Marketing Summit for Consumer Goods Technology. How DTC Is Shifting Beyond Online Shopping Combe International: A Case Study In Immersive Transformation The Art and Science of Loyalty Requires a Happy Marriage … Continue reading
P&G Innovates Data-Driven Sustainability Roadmap
Sustainability has become a fashionable corporate concept at times, and consumer goods companies revel in touting their eco-efforts. But shrinking corporate carbon footprints is not merely about creating sustainable supply chains and products, but to ensure sustainability efforts are, well, sustainable. Read the … Continue reading
Posted in Consumer Goods Technology
Tagged CGT, CO2, League of Leaders, P&G, Pampers, Procter & Gamble, sustainability
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Preparing for a New Era of Consumer Data
Your company is swimming — nay, drowning — in consumer data. Thanks to new and emerging digital and data-collecting technologies, each of your divisions, brands, and product units is being inundated with consumer data sources from advertising, promotions, outside agencies, loyalty programs, focus groups … Continue reading