Category Archives: Consumer Goods Technology

How Mars’ Digital Transformation Is Accelerating Its Sustainability Commitments

Posted on 20 November 2022 by Stewart Wolpin

Digitization and sustainability: two sides of the same coin. But how can brands balance the two? Petcare, food, and snack company Mars, Inc., has seemingly figured out how to meld the two together as  part of its change management journey. … Continue reading →

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Consumer Goods Technology Sales & Marketing Summit coverage

Posted on 7 November 2022 by Stewart Wolpin

My coverage of the Consumer Goods Technology Sales & Marketing Summit for Consumer Goods Technology. How DTC Is Shifting Beyond Online Shopping Combe International: A Case Study In Immersive Transformation The Art and Science of Loyalty Requires a Happy Marriage … Continue reading →

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P&G Innovates Data-Driven Sustainability Roadmap

Posted on 27 October 2022 by Stewart Wolpin

Sustainability has become a fashionable corporate concept at times, and consumer goods companies revel in touting their eco-efforts. But shrinking corporate carbon footprints is not merely about creating sustainable supply chains and products, but to ensure sustainability efforts are, well, sustainable. Read the … Continue reading →

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Preparing for a New Era of Consumer Data

Posted on 30 March 2022 by Stewart Wolpin

Your company is swimming — nay, drowning — in consumer data. Thanks to new and emerging digital and data-collecting technologies, each of your divisions, brands, and product units is being inundated with consumer data sources from advertising, promotions, outside agencies, loyalty programs, focus groups … Continue reading →

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How HairUWear Positioned The Wig Company One Step Ahead of Consumers

Posted on 5 January 2022 by Stewart Wolpin

Staying one step ahead of consumers is both a puzzle and a priority for most of today’s consumer goods companies, but there happens to be a timeless recipe for success. For HairUWear, which has been around for more than 50 … Continue reading →

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Inside the Art and Science of Shoe Carnival’s Marketing Strategy

Posted on 21 December 2021 by Stewart Wolpin

Retailers face a complex brand marketing challenge: Not only do they have to tell their own branding stories to increasingly digitally driven customers, but they need to promote their vendors’ branding stories as well.  Deb Hannah, VP marketing of the … Continue reading →

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Original Influencer Tupperware’s 6-Step Social Commerce Strategy

Posted on 20 December 2021 by Stewart Wolpin

If any company knows the value of social influencers, it’s Tupperware Brands, the originators of the Tupperware party that turned neighbors, families, and friends into centers of commerce.  So, it comes as no surprise that Tupperware has created an effective … Continue reading →

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Sifting Through Mountains of Data To Get Granular With Grupo Bimbo

Posted on 17 December 2021 by Stewart Wolpin

Addressing the need for intelligent data analysis and application was Antonio Parra, VP global information and digital transformation for Grupo Bimbo, the Mexico City-based food conglomerate, in his Consumer Goods Sales & Marketing Summit session this week, “Getting More Granular to Create … Continue reading →

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