Category Archives: Consumer Goods Technology

7 Proven Ways CPG Companies Can Elevate IT High-Performers

Posted on 22 August 2023 by Stewart Wolpin

Articles advocating methods to motivate and retain employees are a dime a dozen. But motivating and retaining the new breed of IT high performer carries a heightened level of urgency in order to keep them happy and engaged.  Here are some … Continue reading →

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Supply Chain Visibility: Inside USAopoly’s Evolution Into a Data-First Organization

Posted on 20 July 2023 by Stewart Wolpin

It’s widely accepted that access to and analysis of data drives better outcomes across an operation. The problem faced by USAopoly, a Southern California-based specialty game maker also known as The Op Games, was determining the most time- and cost-efficient ways to … Continue reading →

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How Heineken’s Internal Data Platform Drives Consumer-Centric Decision Making

Posted on 7 July 2023 by Stewart Wolpin

Making consumer-centric decisions is table stakes for consumer goods companies today, which is why Heineken has stood up Knowledge & Insight Management (KIM) — its internally branded cloud-based knowledge and insights platform that’s designed to incorporate the best features of … Continue reading →

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CGT/RIS League of Leaders

Posted on 27 June 2023 by Stewart Wolpin

I covered four sessions at the CGT/RIS News League of Leaders meeting last week at the Amazon Ads Building in New York for Consumer Goods Technology. How Savencia Is Growing and Evolving Its DTC Strategy Sustainable Doesn’t Always Mean Expensive: … Continue reading →

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How Mars’ Digital Transformation Is Accelerating Its Sustainability Commitments

Posted on 20 November 2022 by Stewart Wolpin

Digitization and sustainability: two sides of the same coin. But how can brands balance the two? Petcare, food, and snack company Mars, Inc., has seemingly figured out how to meld the two together as  part of its change management journey. … Continue reading →

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Consumer Goods Technology Sales & Marketing Summit coverage

Posted on 7 November 2022 by Stewart Wolpin

My coverage of the Consumer Goods Technology Sales & Marketing Summit for Consumer Goods Technology. How DTC Is Shifting Beyond Online Shopping Combe International: A Case Study In Immersive Transformation The Art and Science of Loyalty Requires a Happy Marriage … Continue reading →

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P&G Innovates Data-Driven Sustainability Roadmap

Posted on 27 October 2022 by Stewart Wolpin

Sustainability has become a fashionable corporate concept at times, and consumer goods companies revel in touting their eco-efforts. But shrinking corporate carbon footprints is not merely about creating sustainable supply chains and products, but to ensure sustainability efforts are, well, sustainable. Read the … Continue reading →

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Preparing for a New Era of Consumer Data

Posted on 30 March 2022 by Stewart Wolpin

Your company is swimming — nay, drowning — in consumer data. Thanks to new and emerging digital and data-collecting technologies, each of your divisions, brands, and product units is being inundated with consumer data sources from advertising, promotions, outside agencies, loyalty programs, focus groups … Continue reading →

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How HairUWear Positioned The Wig Company One Step Ahead of Consumers

Posted on 5 January 2022 by Stewart Wolpin

Staying one step ahead of consumers is both a puzzle and a priority for most of today’s consumer goods companies, but there happens to be a timeless recipe for success. For HairUWear, which has been around for more than 50 … Continue reading →

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Inside the Art and Science of Shoe Carnival’s Marketing Strategy

Posted on 21 December 2021 by Stewart Wolpin

Retailers face a complex brand marketing challenge: Not only do they have to tell their own branding stories to increasingly digitally driven customers, but they need to promote their vendors’ branding stories as well.  Deb Hannah, VP marketing of the … Continue reading →

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