Category Archives: Consumer Goods Technology

How HairUWear Positioned The Wig Company One Step Ahead of Consumers

Posted on 5 January 2022 by Stewart Wolpin

Staying one step ahead of consumers is both a puzzle and a priority for most of today’s consumer goods companies, but there happens to be a timeless recipe for success. For HairUWear, which has been around for more than 50 … Continue reading →

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Inside the Art and Science of Shoe Carnival’s Marketing Strategy

Posted on 21 December 2021 by Stewart Wolpin

Retailers face a complex brand marketing challenge: Not only do they have to tell their own branding stories to increasingly digitally driven customers, but they need to promote their vendors’ branding stories as well.  Deb Hannah, VP marketing of the … Continue reading →

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Original Influencer Tupperware’s 6-Step Social Commerce Strategy

Posted on 20 December 2021 by Stewart Wolpin

If any company knows the value of social influencers, it’s Tupperware Brands, the originators of the Tupperware party that turned neighbors, families, and friends into centers of commerce.  So, it comes as no surprise that Tupperware has created an effective … Continue reading →

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Sifting Through Mountains of Data To Get Granular With Grupo Bimbo

Posted on 17 December 2021 by Stewart Wolpin

Addressing the need for intelligent data analysis and application was Antonio Parra, VP global information and digital transformation for Grupo Bimbo, the Mexico City-based food conglomerate, in his Consumer Goods Sales & Marketing Summit session this week, “Getting More Granular to Create … Continue reading →

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