If any company knows the value of social influencers, it’s Tupperware Brands, the originators of the Tupperware party that turned neighbors, families, and friends into centers of commerce.
So, it comes as no surprise that Tupperware has created an effective path to move from social media to social commerce, strategies laid out by Rekha Ramesh, chief digital and information officer of Tupperware Brands at the Consumer Goods Sales & Marketing Summit last week.
I have been writing about consumer electronics for four decades, including news, reviews, analysis and history for a wide variety of consumer, niche and trade outlets. For the Consumer Technology Association (CTA), I annually update the industry's history and write the official biographies of the CTA Hall of Fame inductees. Aside from writing about consumer technology for a variety of consumer, tech and trade publications, I write a blog and do market research for Digital Technology Consulting. In the non-tech world, I have written "Bums No More: The Championship Season of the 1955 Brooklyn Dodgers" and "The Rules of Neighborhood Poker According to Hoyle." Check out my work at www.stewartwolpin.com.
