Sifting Through Mountains of Data To Get Granular With Grupo Bimbo

Addressing the need for intelligent data analysis and application was Antonio Parra, VP global information and digital transformation for Grupo Bimbo, the Mexico City-based food conglomerate, in his Consumer Goods Sales & Marketing Summit session this week, “Getting More Granular to Create Meaningful Experiences.”

Read this recap here at Consumer Goods Technology.

About Stewart Wolpin

I have been writing about consumer electronics for four decades, including news, reviews, analysis and history for a wide variety of consumer, niche and trade outlets. For the Consumer Technology Association (CTA), I annually update the industry's history and write the official biographies of the CTA Hall of Fame inductees. Aside from writing about consumer technology for a variety of consumer, tech and trade publications, I write a blog and do market research for Digital Technology Consulting. In the non-tech world, I have written "Bums No More: The Championship Season of the 1955 Brooklyn Dodgers" and "The Rules of Neighborhood Poker According to Hoyle." Check out my work at www.stewartwolpin.com.
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