How HairUWear Positioned The Wig Company One Step Ahead of Consumers

Mike Ferrara

Staying one step ahead of consumers is both a puzzle and a priority for most of today’s consumer goods companies, but there happens to be a timeless recipe for success. For HairUWear, which has been around for more than 50 years and has a large portfolio of leading alternative hair brands, its strategy has been a mix of perpetual innovation, staying in front of trends, and delivering on the promise of quality to consumers at all price points.

Red the rest of this report here at Consumer Goods Technology.

About Stewart Wolpin

I have been writing about consumer electronics for four decades, including news, reviews, analysis and history for a wide variety of consumer, niche and trade outlets. For the Consumer Technology Association (CTA), I annually update the industry's history and write the official biographies of the CTA Hall of Fame inductees. Aside from writing about consumer technology for a variety of consumer, tech and trade publications, I write a blog and do market research for Digital Technology Consulting. In the non-tech world, I have written "Bums No More: The Championship Season of the 1955 Brooklyn Dodgers" and "The Rules of Neighborhood Poker According to Hoyle." Check out my work at
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