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Tag Archives: direct to consumer
Consumer Goods Technology Sales & Marketing Summit coverage
My coverage of the Consumer Goods Technology Sales & Marketing Summit for Consumer Goods Technology. How DTC Is Shifting Beyond Online Shopping Combe International: A Case Study In Immersive Transformation The Art and Science of Loyalty Requires a Happy Marriage … Continue reading
Preparing for a New Era of Consumer Data
Your company is swimming — nay, drowning — in consumer data. Thanks to new and emerging digital and data-collecting technologies, each of your divisions, brands, and product units is being inundated with consumer data sources from advertising, promotions, outside agencies, loyalty programs, focus groups … Continue reading
How HairUWear Positioned The Wig Company One Step Ahead of Consumers
Staying one step ahead of consumers is both a puzzle and a priority for most of today’s consumer goods companies, but there happens to be a timeless recipe for success. For HairUWear, which has been around for more than 50 … Continue reading
