Tag Archives: zero party

Preparing for a New Era of Consumer Data

Your company is swimming — nay, drowning — in consumer data. Thanks to new and emerging digital and data-collecting technologies, each of your divisions, brands, and product units is being inundated with consumer data sources from advertising, promotions, outside agencies, loyalty programs, focus groups … Continue reading

Posted in Consumer Goods Technology | Tagged , , , , , , , , , , , , , , | Leave a comment