Tag Archives: NPD Group

Preparing for a New Era of Consumer Data

Your company is swimming — nay, drowning — in consumer data. Thanks to new and emerging digital and data-collecting technologies, each of your divisions, brands, and product units is being inundated with consumer data sources from advertising, promotions, outside agencies, loyalty programs, focus groups … Continue reading

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Business in the COVID-19 Era? ‘Challenging’

In-store traffic is down. Staffing presents uncomfortable and conflicting moral and economic conundrums. Vendors can’t seem to produce the products they want or deliver the products retailers need. Retailers are discovering demand for products in unexpected volumes. And yet…. Read … Continue reading

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