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Tag Archives: beer
How Heineken’s Internal Data Platform Drives Consumer-Centric Decision Making
Making consumer-centric decisions is table stakes for consumer goods companies today, which is why Heineken has stood up Knowledge & Insight Management (KIM) — its internally branded cloud-based knowledge and insights platform that’s designed to incorporate the best features of … Continue reading
Posted in Consumer Goods Technology
Tagged beer, consumer goods, consumer packaged goods, first party data, Heineken, KIM
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