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Tag Archives: first party data
How Heineken’s Internal Data Platform Drives Consumer-Centric Decision Making
Making consumer-centric decisions is table stakes for consumer goods companies today, which is why Heineken has stood up Knowledge & Insight Management (KIM) — its internally branded cloud-based knowledge and insights platform that’s designed to incorporate the best features of … Continue reading
Posted in Consumer Goods Technology
Tagged beer, consumer goods, consumer packaged goods, first party data, Heineken, KIM
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Tech And Business Tactic Trends For 2023
With CES just around the corner, what new technologies will be coming in 2023, and, in a post-pandemic world, what new business ways and means will come to the fore in the new year? Read the rest of this report … Continue reading
Posted in Internet/Social Media, TV/4K/UHD/8K, TWICE, VR/AR
Tagged 8K, Alexa, Apple, AR, augmented reality, autotech, CES, CES 2023, Consumer Data, first party data, Google Assistant, home automation, HomeKit, Matter, medtech, smart home, virtual reality, VR, VR/AR
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