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Tag Archives: consumer goods
How Heineken’s Internal Data Platform Drives Consumer-Centric Decision Making
Making consumer-centric decisions is table stakes for consumer goods companies today, which is why Heineken has stood up Knowledge & Insight Management (KIM) — its internally branded cloud-based knowledge and insights platform that’s designed to incorporate the best features of … Continue reading
Posted in Consumer Goods Technology
Tagged beer, consumer goods, consumer packaged goods, first party data, Heineken, KIM
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CGT/RIS League of Leaders
I covered four sessions at the CGT/RIS News League of Leaders meeting last week at the Amazon Ads Building in New York for Consumer Goods Technology. How Savencia Is Growing and Evolving Its DTC Strategy Sustainable Doesn’t Always Mean Expensive: … Continue reading
