So-called “self-fitting” non-prescription over the counter (OTC) hearing aids are becoming available in two form-factors. First, “invisible” models are designed to be heard through and not seen and worn all day. These more traditional hearing aids might include Bluetooth for phone calls, but if they do have Bluetooth, there will be no or poor music playback capabilities. The second OTC type of hearing aid essentially looks and acts like today’s Bluetooth earbuds, which are designed for music and calls but with added medical-grade sound amplification capabilities. These earbud-style OTC hearing aids are designed more for occasional hearing amplification when needed. With its Enhance Plus OTC hearing aids ($799), Jabra, part of GN, which makes ReSound-branded prescription hearing aids, takes the second approach.
I have been writing about consumer electronics for four decades, including news, reviews, analysis and history for a wide variety of consumer, niche and trade outlets. For the Consumer Technology Association (CTA), I annually update the industry's history and write the official biographies of the CTA Hall of Fame inductees. Aside from writing about consumer technology for a variety of consumer, tech and trade publications, I write a blog and do market research for Digital Technology Consulting. In the non-tech world, I have written "Bums No More: The Championship Season of the 1955 Brooklyn Dodgers" and "The Rules of Neighborhood Poker According to Hoyle." Check out my work at www.stewartwolpin.com.