At today’s Apple event, Apple told us exactly who ought to upgrade to one of the new iPhone 15 models: creative professionals. Throughout its presentation of its new models – especially the now appropriately labeled 15 Pro models – Apple execs kept stressing, in highly technical language, how photography and film professionals would welcome the resolution, computational, zoom, and low light improvements these new models provide for still and/or video capture. Apple CEO Tim Cook himself proclaimed the 15 Pro models “the most pro iPhone we’ve ever created.”
I have been writing about consumer electronics for four decades, including news, reviews, analysis and history for a wide variety of consumer, niche and trade outlets. For the Consumer Technology Association (CTA), I annually update the industry's history and write the official biographies of the CTA Hall of Fame inductees. Aside from writing about consumer technology for a variety of consumer, tech and trade publications, I write a blog and do market research for Digital Technology Consulting. In the non-tech world, I have written "Bums No More: The Championship Season of the 1955 Brooklyn Dodgers" and "The Rules of Neighborhood Poker According to Hoyle." Check out my work at www.stewartwolpin.com.
