Restless grumblings are rocking the virtual reality (VR) world. Previous rose-colored projections are undergoing hasty revisions as disappointing VR hardware sales reports trickle in. We’re shocked that folks don’t like putting stuff on their heads that completely blind them, forcing them to grope around to find the controllers, bumping into walls or furniture, and looking like complete idiots to anyone peeking in. And these are just a few of VR’s mass consumer adoption problems.
Augmented reality (AR), on the other hand, seems to be becoming a thing without consumers even realizing it. Since AR is mostly software, consumers don’t need to know it even exists to adopt it. It’s just another cool thing their smartphone does.
So the question is:
