Beyond AirPods, ‘True’ Wireless Headphones Developing Into Lucrative Market
Anyone traversing sidewalks, trains, buses and running paths have noticed the white sticks sticking out of the ears of a growing number of people. Apple’s completely wireless AirPods — a type of completely wire-free earbuds that wirelessly connect via Bluetooth not only to a smartphone or music player but to each other — are ever-present, a new cultural must-have.
Yes, Apple dominates this new “true” wireless category, also referred to as “hearables” to differentiate them from more traditional behind-the-neck wireless Bluetooth earphones. According to The NPD Group, Apple accounts for 86 percent of the dollar volume in this nascent headphone sub-category category.
But Apple’s early dominance of the true wireless market doesn’t mean other manufacturers — and non-Apple retailers — can’t or won’t get involved.
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About Stewart Wolpin
I have been writing about consumer electronics for four decades, including news, reviews, analysis and history for a wide variety of consumer, niche and trade outlets. For the Consumer Technology Association (CTA), I annually update the industry's history and write the official biographies of the CTA Hall of Fame inductees. Aside from writing about consumer technology for a variety of consumer, tech and trade publications, I write a blog and do market research for Digital Technology Consulting. In the non-tech world, I have written "Bums No More: The Championship Season of the 1955 Brooklyn Dodgers" and "The Rules of Neighborhood Poker According to Hoyle." Check out my work at www.stewartwolpin.com.
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