GoPro, the inventor of and leading seller of action cams, recently announced what it called a “deep loss” for its first quarter 2016. It was GoPro’s second straight quarterly drop after several years of storybook hockey stick ascent to top of the camcorder selling stack.
Not that we want to kick a company when it’s down, but we are not surprised at GoPro’s recent struggles. Considering the faddishness of the camcorder business in the last decade-plus, the whole action cam phenomena seemed just like another short-lived mania.