Your store is stocked with the latest bleeding-edge technologies for sale. But how do your customers know how much each of those high-tech wonders costs? Likely via decidedly low-tech paper or plastic price tags.
It may be time to make your shelf labels as high-tech as the products for sale on your shelves.
I have been writing about consumer electronics for four decades, including news, reviews, analysis and history for a wide variety of consumer, niche and trade outlets. For the Consumer Technology Association (CTA), I annually update the industry's history and write the official biographies of the CTA Hall of Fame inductees. Aside from writing about consumer technology for a variety of consumer, tech and trade publications, I write a blog and do market research for Digital Technology Consulting. In the non-tech world, I have written "Bums No More: The Championship Season of the 1955 Brooklyn Dodgers" and "The Rules of Neighborhood Poker According to Hoyle." Check out my work at www.stewartwolpin.com.