New Viable Video Codecs on the Way? Maybe

Dissatisfaction with video codec royalty rates, lack of licensor transparency and complicated licensing terms have been perpetual complaints of many commercial video content purveyors. Not surprisingly, some would like to see a shake-up in the current system of how intellectual property (IP) owners are compensated for their standards-building contributions.

The latest iteration of this tug-of-war is being waged over the HEVC standard. It features simmering tension around licensing and has prompted, in part, development of potential alternatives such as AV1, VVC (Versatile Video Coding) and MPEG-5, aka EVC (Essential Video Coding)—all of which are striving for better performance and more favorable licensing terms.

Read the rest of this analysis at Digital Technology Consulting’s Digital Riff here.

About Stewart Wolpin

I have been writing about consumer electronics for four decades, including news, reviews, analysis and history for a wide variety of consumer, niche and trade outlets. For the Consumer Technology Association (CTA), I annually update the industry's history and write the official biographies of the CTA Hall of Fame inductees. Aside from writing about consumer technology for a variety of consumer, tech and trade publications, I write a blog and do market research for Digital Technology Consulting. In the non-tech world, I have written "Bums No More: The Championship Season of the 1955 Brooklyn Dodgers" and "The Rules of Neighborhood Poker According to Hoyle." Check out my work at www.stewartwolpin.com.
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