Here’s good news for consumer tech retailers: your customers actually want to spend more money on true wireless stereo (TWS) earbuds and headphones.
According to a survey conducted by Qualcomm of 7,000 consumers in the U.S., the U.K., Germany, China, India, Japan, and South Korea, this past summer, Price sank to the second highest purchase consideration for TWS gear. The survey found that consumers are more willing to pay more for “all-day” comfort, premium sound including spatial audio, and longer battery life than last year.
Read the rest of this report here at TWICE.com.
About Stewart Wolpin
I have been writing about consumer electronics for four decades, including news, reviews, analysis and history for a wide variety of consumer, niche and trade outlets. For the Consumer Technology Association (CTA), I annually update the industry's history and write the official biographies of the CTA Hall of Fame inductees. Aside from writing about consumer technology for a variety of consumer, tech and trade publications, I write a blog and do market research for Digital Technology Consulting. In the non-tech world, I have written "Bums No More: The Championship Season of the 1955 Brooklyn Dodgers" and "The Rules of Neighborhood Poker According to Hoyle." Check out my work at www.stewartwolpin.com.
