Are Game Designers, Retailers Missing An Untapped Customer Base?

When someone mentions “gamers,” the stereotypical visual that’s conjured is of an engrossed male teenager. If you create, market or sell games and gaming gear with this male Gen Z stereotype as your avatar, not only is this image incomplete, you could be both eliminating and alienating a huge potential customer base – women.

Read the rest of this report here at TWICE.com.

About Stewart Wolpin

I have been writing about consumer electronics for four decades, including news, reviews, analysis and history for a wide variety of consumer, niche and trade outlets. For the Consumer Technology Association (CTA), I annually update the industry's history and write the official biographies of the CTA Hall of Fame inductees. Aside from writing about consumer technology for a variety of consumer, tech and trade publications, I write a blog and do market research for Digital Technology Consulting. In the non-tech world, I have written "Bums No More: The Championship Season of the 1955 Brooklyn Dodgers" and "The Rules of Neighborhood Poker According to Hoyle." Check out my work at www.stewartwolpin.com.
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