CES serves as A crystal ball, an Ouija board, tea leaves, or a deck of tarot cards, providing a view of the future – if you can correctly interpret the symbols, signs, and sales pitches. At CES 2023, signs, symbols, and sales pitches about how this gadget or that tech will disrupt the future will abound in nearly every nook and cranny of the varying exhibit halls.
Read the rest of this report here at TWICE.com.
Sony’s first OTC hearing aid, the CRE-C10 ($999.99), should be and could have been the model by which all subsequent no-frills OTC hearing aids should aspire. After an initial hearing test to personalize their amplification, you simply stick ’em in your ear, your hearing volume essentially doubles, and then you forget you’re even wearing them all day long. Simple and effective hearing assistance – just what the vast majority of the mild hearing-impaired population needs and wants without the doctor ordering it and charging you a fortune.
Read the rest of this review here at Techlicious.com.
The explosion of digital health devices in 2022 is undeniable and it doesn’t seem to be slowing down. What kinds of devices are available, and are there any new advancements we can look forward to?
Read the rest of this report here at TWICE.com.
As the impact of the pandemic and supply chain problems fade, and even considering lingering economic uncertainty, a sense of normalcy seems to have returned to the consumer tech industry in 2022.
Read the rest of this story here at TWICE.com.
CTA inducted eight new members into its Hall of Fame on November 15, 2022, at a gala dinner in New York City. The class of 2022 includes:
Read the rest of this recap here at TWICE.com.
So-called “self-fitting” non-prescription over the counter (OTC) hearing aids are becoming available in two form-factors. First, “invisible” models are designed to be heard through and not seen and worn all day. These more traditional hearing aids might include Bluetooth for phone calls, but if they do have Bluetooth, there will be no or poor music playback capabilities. The second OTC type of hearing aid essentially looks and acts like today’s Bluetooth earbuds, which are designed for music and calls but with added medical-grade sound amplification capabilities. These earbud-style OTC hearing aids are designed more for occasional hearing amplification when needed. With its Enhance Plus OTC hearing aids ($799), Jabra, part of GN, which makes ReSound-branded prescription hearing aids, takes the second approach.
Read the rest of this review here at Techlicious.com.
CES is usually all about innovation. The focus at CES 2023, however, will be on more than just innovation, but innovation with a purpose. At CES Unveiled in New York City on November 16, 2022, CTA president and CEO Gary Shapiro laid out modern rights that CES and consumer technology would address under the Human Security for All rubric, as well as what to expect at CES, and what consumers would buy and want to receive as gifts during the holiday shopping season.
Read the entirety of this report here at TWICE.com.
Digitization and sustainability: two sides of the same coin. But how can brands balance the two? Petcare, food, and snack company Mars, Inc., has seemingly figured out how to meld the two together as part of its change management journey.
Read this entire article here at Consumer Goods.
My coverage of the Consumer Goods Technology Sales & Marketing Summit for Consumer Goods Technology.
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“Would you like fries with that?” was often the way selling extended warrantees was described by consumer technology retailers. And for old-style and expensive mechanical devices such as CD/DVD players and VCRs, buying an extended warranty made perfect sense to consumers – assuming the consumer trusted the issuer of the warranty.
Read the rest of this report on modern extended warranties here at TWICE.com.
