Category Archives: TWICE

New Bluetooth Standard Makes Electronic Shelf Labels Viable

Your store is stocked with the latest bleeding-edge technologies for sale. But how do your customers know how much each of those high-tech wonders costs? Likely via decidedly low-tech paper or plastic price tags. It may be time to make your … Continue reading

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ADT Starts Selling Google Nest-Integrated DIY Home Security Kit

New expandable ADT Self Setup bundle, controlled by new ADT+ app, goes on sale; available only on ADT.com site with no other retail outlets planned. Read the rest of this report here at TWICE.com.

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First Solid-State Speakers For TWS, Hearing Aids Start To Ship

xMEMS announces availability of silicon-based speaker replacement for mechanical coil and magnets in earphones and hearing aids, potentially revolutionizing earphone production and quality. Read the rest of this report here at TWICE.com.

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Samsung Kicks Off 2023 TV Sales With Celeb-Focused Event, Campaign

The company used a star-studded event to officially launch its 2023 TV sales season and introduce its new “More Wow Than Ever” marketing tagline. Read the rest of this report here at TWICE.com.

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State Of The Distribution Industry: A Return To Normalcy

Consumer technology distributors report that business conditions seem to be returning to pre-pandemic conditions with some lessons learned – and maybe some new product categories. Read the rest of this report here at TWICE.com.

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Happy 50th Birthday To The Cellphone

Motorola executives made the first cellphone calls on April 3, 1973, after a crash six-month development process – but a scheduled celebratory anniversary gala has been postponed. Read the rest of this historical account here at TWICE.com. You also can … Continue reading

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Adults Becoming Even More Important Toy Buyers

‘Kidults’ no longer a trend but a major consumer category, with ‘playful adults’ buying higher-priced toys who helped sustain industry during the pandemic. Read the rest of this report here at TWICE.com.

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Sony 2023 Bravia TVs Add Modes For Movie Watching And PS5 Game Play

With its new 2023 Bravia TVs, Sony has added a Custom Mode and Perfect for PS5 modes to make film-watching and video game-playing experiences to be as true to their creators’ imagining as possible. Read the rest of this report … Continue reading

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The Hows And Whys Of Offering Consumer Finance Options

Sometimes a consumer’s eyes – and needs – are bigger than their budget. Why, how, and should consumer technology retailers offer their customers affordable financing options, and what are the potential pitfalls? Read the rest of this report here at … Continue reading

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Top 3 Selling Tips For Home Theater Tech

How do successful retailers convert an everyday TV owner into a customer for a full big screen, multi-speaker home theater system? Hint: Only one of the top three home theater sales pitches has anything to do with technology, picture, or sound quality. … Continue reading

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