It’s admittedly hard to detect any real differences between the dozens of bright and colorful big screen 4K TV models available now, whether they’re arrayed on a wall in a store, along shelves at your local retailer, or online. Some TVs are three times the price of other models, but they all seem to look equally big and great so you might as well just buy the largest one you can at the lowest price, right?
OTC hearing aids are not exactly sexy products. The customer base is anything other than trendy youth, and the sales incentive is more reluctant need than desire fulfillment. But just how potentially lucrative is the OTC hearing aid market?
SmartThings, Samsung’s smart home platform, has announced a collaboration with Eve Systems for Android phone users to monitor major and small appliance power consumption and potentially save money on their utility bills and reduce their carbon footprint.
Companies and industries traditionally find it easier to maintain a “this is the way we’ve always done it” attitude until forced to painfully pivot to new methods and new models.
But in the wake of the pandemic and its aftershocks, consumer goods companies see that “business as usual” is no longer a sustainable model. As a result, CPG CIOs must look beyond the confines of the industry to discover tech and data strategies and innovations that have propelled other sectors forward.
Yes, smartphones are still the best-selling consumer electronics devices, but the business isn’t exactly booming anymore. U.S. unit smartphone shipments have steadily declined from 140 million units in 2022 to a projected 124 million this year according to Statistica, which projects a further erosion to 106 million units in 2027. “Carriers have cautioned on seeing growth for the next several quarters,” warns Hanish Bhatia, Counterpoint’s associate director of devices and ecosystem.
As is its wont, the U.S. Congress determined it would levy a new 10% tax on the production of an exceptionally popular new tech device. And, unsurprisingly, the companies producing said new tech devices were unhappy with the prospect of the government laying a hefty levy on an already expensive product, potentially stifling sales as a result.
So, on Saturday night, April 19, 1924, six Chicago radio manufacturers got together at dinner and decided to form the Radio Manufacturers’ Association – RMA. Within three weeks, RMA lobbying killed the fed’s radio tax, and one of the country’s largest and most effective trade organizations – now known as the Consumer Technology Association (CTA) – was born.
The new Elehear Alpha Pro OTC ($999, now heavily discounted to $499) hearing aids capably amplify and clear up otherwise muddy sounds, especially voices, for those with mild to moderate hearing loss. With its Bluetooth music streaming and hands-free calling capabilities, the Alpha Pros provide a cheaper (if slightly less precise) alternative to the similarly styled and featured Sennheiser All Day Clear, my current pick for the best hearing-first multi-function OTC hearing aid.
Sennheiser’s All-Day Clear over-the-counter (OTC) self-fitting hearing aids ($1,399), developed with Swiss hearing aid maker Sonova, present a conundrum. They have the potential to be the best OTC hearing aids that can also serve as Bluetooth headphones, producing excellent sound quality untuned out of the box. However, the All-Day Clear can’t reach their full potential without you paying to visit a Hearing Care Professional (HCP) to tune them for you.