Category Archives: TWICE

Are Industry Trade Shows Back?

As Covid threats seemingly diminish and society returns to some semblance of “normal,” the question for industry folks is – to paraphrase The Clash – should you stay or should you go…to trade shows? Read the rest of this report here … Continue reading

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OTC Hearing Aids: A New Consumer Tech Product Category Opportunity

What do earbud makers and consumer tech retailers need to know about getting into the OTC hearing aid business? Read the rest of this report here at TWICE.com.

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Have Smart Major Appliances Passed The Gimmick Stage?

Do consumers think smart appliances provide real functionality? Are they worth the price premium? Should retailers recommend smart appliances to their customers? Read the rest of this report here at TWICE.com.

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Esports: How Retailers Can Score High Sales

Esports are serious events, with the possibility of serious payouts for CE retailers who know their audience. What are esports, and can retailers provide the gear their customers are seeking? Read the rest of this story here at TWICE.com.

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Gaming In Retail: Trends To Watch

Gaming is a way of life, and your customers engage in it more than you know. What trends do retailers need to know so they can connect better with their gaming customers? Read the rest of this story here at … Continue reading

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CTA To Lawmakers: End ‘Failed’ Chinese Tariffs

CTA study finds consumer tech industry has paid nearly $40 billion in Chinese tariffs, essentially “taxes paid by American businesses and consumers,” and calls for Congress to eliminate them. Read this report here at TWICE.com.

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Back-To-School 2022: What Gear Will Students Be Buying?

Will college-bound students be buying new PCs? Will supply chain or inflation concerns dampen inventories or demand? What other back-to-school gear will be hot this season? Read the rest of this report here at TWICE.com.

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Consumer Tech 2022: The State of the Industry

How are manufacturers and retailers holding up under multiple supply chain, product and component shortages, the Great Resignation, distribution backlogs, fuel prices, and inflation/recession pressures? Read the rest of this report here are TWICE.com.

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Buying Groups: Why – And Why Not – To Join One

Groucho Marx refused to join any club that would have him as a member. For stubbornly independent-minded consumer tech retailers and dealers now facing troubling times as lone wolves, is joining a buyers group a good idea? Read the rest of this … Continue reading

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Buying Groups 2022: Overview And Outlook

How did buying groups and their members fare during, how are they managing post-Covid, and how will they provide for the always uncertain consumer tech selling future? Find out here at TWICE.com.

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