SmartTechCheck Podcast: CES 2022

Posted on 14 January 2022 by Stewart Wolpin

My January 12, 2022, appearance (S02 E01) on the weekly SmartTechCheck podcast with host Mark Vena and fellow tech reporters John Quain and Rob Pegoraro. This week we recap CES 2022 and discuss TV buying tips before the Super Bowl.

Watch the video of the podcast here, or

listen to the audio here.

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‘Industry Stalwart’ Robert Heiblim Dies

Posted on 11 January 2022 by Stewart Wolpin

Long-time consumer technology executive, consultant, and CTA committee chair and division head Robert Heiblim, 69, died last Friday, January 7, after a long battle with cancer.

Read the rest of this obit for my friend Robert Heiblim at TWICE.com here.

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My CES 2022 Coverage

Posted on 7 January 2022 by Stewart Wolpin

Here is my coverage of CES 2022.

See “Space Tech: CES 2022’s Final Frontier” on page 34, in the CES Day 1 Show Daily here;

See “Qualcomm Bows Wider Snapdragon…” on page 14, and “What Tech Trends Will ‘Matter’ In 2022” on page 28 in the CES Day 2 Show Daily here;

See “Fintech Democratizes the Financial System” on page 16, and “Technology Helped Companies Survive 2021 Challenges” on page page 74 of the CES Day 3 Show Daily here.

I also participated in choosing and writing some of the Techlicious Top Picks of CES 2022 Awards here.

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How HairUWear Positioned The Wig Company One Step Ahead of Consumers

Posted on 5 January 2022 by Stewart Wolpin
Mike Ferrara

Staying one step ahead of consumers is both a puzzle and a priority for most of today’s consumer goods companies, but there happens to be a timeless recipe for success. For HairUWear, which has been around for more than 50 years and has a large portfolio of leading alternative hair brands, its strategy has been a mix of perpetual innovation, staying in front of trends, and delivering on the promise of quality to consumers at all price points.

Red the rest of this report here at Consumer Goods Technology.

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Review of the Dyson V15 Detect Stick Vac

Posted on 23 December 2021 by Stewart Wolpin

Dyson justifiably carries the reputation as the cordless stick vacuum king-of-the-hill, the brand all other stick vac makers aim at. Dyson’s latest are its V15 Detect ($699.99) and V15 Detect Plus ($749.99) models, which maintain Dyson’s premier stick vac reputation.

Read the rest of this review here at Techlicious.com.

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Inside the Art and Science of Shoe Carnival’s Marketing Strategy

Posted on 21 December 2021 by Stewart Wolpin
Deb Hannah

Retailers face a complex brand marketing challenge: Not only do they have to tell their own branding stories to increasingly digitally driven customers, but they need to promote their vendors’ branding stories as well. 

Deb Hannah, VP marketing of the 370-plus-store Shoe Carnival chain and CGT/RIS Executive Council member, presented solutions to this often-conflicting marketing challenge in her “Brand Storytelling: Creating a Content-Centric Marketing Strategy” session at the Consumer Goods Sales & Marketing Summit last week.

Read the rest of this report here at Consumer Goods Technology.

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Original Influencer Tupperware’s 6-Step Social Commerce Strategy

Posted on 20 December 2021 by Stewart Wolpin
Rekha Ramesh

If any company knows the value of social influencers, it’s Tupperware Brands, the originators of the Tupperware party that turned neighbors, families, and friends into centers of commerce. 

So, it comes as no surprise that Tupperware has created an effective path to move from social media to social commerce, strategies laid out by Rekha Ramesh, chief digital and information officer of Tupperware Brands at the Consumer Goods Sales & Marketing Summit last week.

Read the rest of this recap here at Consumer Goods Technology.

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Sifting Through Mountains of Data To Get Granular With Grupo Bimbo

Posted on 17 December 2021 by Stewart Wolpin

Addressing the need for intelligent data analysis and application was Antonio Parra, VP global information and digital transformation for Grupo Bimbo, the Mexico City-based food conglomerate, in his Consumer Goods Sales & Marketing Summit session this week, “Getting More Granular to Create Meaningful Experiences.”

Read this recap here at Consumer Goods Technology.

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SmartTechCheck Podcast: Hot Tech Holiday Shopping Tips

Posted on 17 December 2021 by Stewart Wolpin

My December 3, 2021, appearance on the SmartTechCheck podcast with host Mark Vena and fellow tech reporters John Quain and Rob Pegoraro. This week we discussed hot tech holiday shopping tips.

Watch the video of the podcast here, or

listen to the podcast here.

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SmartTechCheck Podcast: Disney+ Beatles, Microsoft ‘discouraging’ Chrome downloads, Qualcomm

Posted on 17 December 2021 by Stewart Wolpin

My December 8, 2021, appearance on the SmartTechCheck podcast with host Mark Vena and fellow tech reporter Rob Pegoraro. This week we discuss the Beatles “Get Back” documentary on Disney+, the ongoing Microsoft-Google browser battle, and Qualcomm.

Watch the video of the podcast here, or

listen to the audio here.

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