Category Archives: TWICE

Holiday Prep: Don’t Forget The Extended Warranty

“Would you like fries with that?” was often the way selling extended warrantees was described by consumer technology retailers. And for old-style and expensive mechanical devices such as CD/DVD players and VCRs, buying an extended warranty made perfect sense to consumers – … Continue reading

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Last Minute Holiday Prep: What Dealers Are Doing Differently This Season

Just like the Grinch discovered, the holidays come no matter what we do. What are retailers doing differently this season to meet their customer’s needs and spread holiday cheer? Read the rest of this report here at TWICE.com.

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Are Industry Trade Shows Back?

As Covid threats seemingly diminish and society returns to some semblance of “normal,” the question for industry folks is – to paraphrase The Clash – should you stay or should you go…to trade shows? Read the rest of this report here … Continue reading

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OTC Hearing Aids: A New Consumer Tech Product Category Opportunity

What do earbud makers and consumer tech retailers need to know about getting into the OTC hearing aid business? Read the rest of this report here at TWICE.com.

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Have Smart Major Appliances Passed The Gimmick Stage?

Do consumers think smart appliances provide real functionality? Are they worth the price premium? Should retailers recommend smart appliances to their customers? Read the rest of this report here at TWICE.com.

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Esports: How Retailers Can Score High Sales

Esports are serious events, with the possibility of serious payouts for CE retailers who know their audience. What are esports, and can retailers provide the gear their customers are seeking? Read the rest of this story here at TWICE.com.

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Gaming In Retail: Trends To Watch

Gaming is a way of life, and your customers engage in it more than you know. What trends do retailers need to know so they can connect better with their gaming customers? Read the rest of this story here at … Continue reading

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CTA To Lawmakers: End ‘Failed’ Chinese Tariffs

CTA study finds consumer tech industry has paid nearly $40 billion in Chinese tariffs, essentially “taxes paid by American businesses and consumers,” and calls for Congress to eliminate them. Read this report here at TWICE.com.

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Back-To-School 2022: What Gear Will Students Be Buying?

Will college-bound students be buying new PCs? Will supply chain or inflation concerns dampen inventories or demand? What other back-to-school gear will be hot this season? Read the rest of this report here at TWICE.com.

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Consumer Tech 2022: The State of the Industry

How are manufacturers and retailers holding up under multiple supply chain, product and component shortages, the Great Resignation, distribution backlogs, fuel prices, and inflation/recession pressures? Read the rest of this report here are TWICE.com.

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