How will the experience dealing with Covid thus far help retailers deal with these current pandemic conditions? What lessons are likely to carry forward beyond the current Covid crisis? Are there differences between how entertainment and home office device retailers and how appliance retailers fared during this challenging period, and how they deal with heath-concerned customers?
Read the rest of this interview with Howard’s CEO John Riddle here at TWICE.com.
My January 12, 2022, appearance (S02 E01) on the weekly SmartTechCheck podcast with host Mark Vena and fellow tech reporters John Quain and Rob Pegoraro. This week we recap CES 2022 and discuss TV buying tips before the Super Bowl.
Long-time consumer technology executive, consultant, and CTA committee chair and division head Robert Heiblim, 69, died last Friday, January 7, after a long battle with cancer.
Read the rest of this obit for my friend Robert Heiblim at TWICE.com here.
Here is my coverage of CES 2022.
See “Space Tech: CES 2022’s Final Frontier” on page 34, in the CES Day 1 Show Daily here;
See “Qualcomm Bows Wider Snapdragon…” on page 14, and “What Tech Trends Will ‘Matter’ In 2022” on page 28 in the CES Day 2 Show Daily here;
See “Fintech Democratizes the Financial System” on page 16, and “Technology Helped Companies Survive 2021 Challenges” on page page 74 of the CES Day 3 Show Daily here.
I also participated in choosing and writing some of the Techlicious Top Picks of CES 2022 Awards here.
Staying one step ahead of consumers is both a puzzle and a priority for most of today’s consumer goods companies, but there happens to be a timeless recipe for success. For HairUWear, which has been around for more than 50 years and has a large portfolio of leading alternative hair brands, its strategy has been a mix of perpetual innovation, staying in front of trends, and delivering on the promise of quality to consumers at all price points.
Red the rest of this report here at Consumer Goods Technology.
Dyson justifiably carries the reputation as the cordless stick vacuum king-of-the-hill, the brand all other stick vac makers aim at. Dyson’s latest are its V15 Detect ($699.99) and V15 Detect Plus ($749.99) models, which maintain Dyson’s premier stick vac reputation.
Read the rest of this review here at Techlicious.com.
Retailers face a complex brand marketing challenge: Not only do they have to tell their own branding stories to increasingly digitally driven customers, but they need to promote their vendors’ branding stories as well.
Deb Hannah, VP marketing of the 370-plus-store Shoe Carnival chain and CGT/RIS Executive Council member, presented solutions to this often-conflicting marketing challenge in her “Brand Storytelling: Creating a Content-Centric Marketing Strategy” session at the Consumer Goods Sales & Marketing Summit last week.
Read the rest of this report here at Consumer Goods Technology.
If any company knows the value of social influencers, it’s Tupperware Brands, the originators of the Tupperware party that turned neighbors, families, and friends into centers of commerce.
So, it comes as no surprise that Tupperware has created an effective path to move from social media to social commerce, strategies laid out by Rekha Ramesh, chief digital and information officer of Tupperware Brands at the Consumer Goods Sales & Marketing Summit last week.
Read the rest of this recap here at Consumer Goods Technology.
Addressing the need for intelligent data analysis and application was Antonio Parra, VP global information and digital transformation for Grupo Bimbo, the Mexico City-based food conglomerate, in his Consumer Goods Sales & Marketing Summit session this week, “Getting More Granular to Create Meaningful Experiences.”
Read this recap here at Consumer Goods Technology.
My December 3, 2021, appearance on the SmartTechCheck podcast with host Mark Vena and fellow tech reporters John Quain and Rob Pegoraro. This week we discussed hot tech holiday shopping tips.
