
At today’s Apple event, Apple told us exactly who ought to upgrade to one of the new iPhone 15 models: creative professionals. Throughout its presentation of its new models – especially the now appropriately labeled 15 Pro models – Apple execs kept stressing, in highly technical language, how photography and film professionals would welcome the resolution, computational, zoom, and low light improvements these new models provide for still and/or video capture. Apple CEO Tim Cook himself proclaimed the 15 Pro models “the most pro iPhone we’ve ever created.”
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