Review: Sony CRE-10 OTC Hearing Aids Deliver Great Sound with One Flaw

Posted on 10 December 2022 by Stewart Wolpin

Sony’s first OTC hearing aid, the CRE-C10 ($999.99), should be and could have been the model by which all subsequent no-frills OTC hearing aids should aspire. After an initial hearing test to personalize their amplification, you simply stick ’em in your ear, your hearing volume essentially doubles, and then you forget you’re even wearing them all day long. Simple and effective hearing assistance – just what the vast majority of the mild hearing-impaired population needs and wants without the doctor ordering it and charging you a fortune.

Read the rest of this review here at Techlicious.com.

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Another View: Wearables, Digital Health And You

Posted on 5 December 2022 by Stewart Wolpin

The explosion of digital health devices in 2022 is undeniable and it doesn’t seem to be slowing down. What kinds of devices are available, and are there any new advancements we can look forward to?

Read the rest of this report here at TWICE.com.

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The Consumer Technology Business In 2022: A Return To Normalcy?

Posted on 2 December 2022 by Stewart Wolpin

As the impact of the pandemic and supply chain problems fade, and even considering lingering economic uncertainty, a sense of normalcy seems to have returned to the consumer tech industry in 2022.

Read the rest of this story here at TWICE.com.

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Hip Hop Legend, iTunes And DSP Developers Inducted Into CTA Hall Of Fame

Posted on 29 November 2022 by Stewart Wolpin
CTA Hall of Fame, Class of 2022 (from left to right): Mike May, Hank Shocklee, Apple’s Jeff Robbin, Dave Heller and Bill Kinkaid, VAC’s Joseph Akhtarzad, Samsung’s Tim Baxter, TI’s Wanda Gass, and CTA president and CEO Gary Shapiro. (image credit: Stewart Wolpin)

CTA inducted eight new members into its Hall of Fame on November 15, 2022, at a gala dinner in New York City. The class of 2022 includes:

Read the rest of this recap here at TWICE.com.

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Jabra Enhance Plus OTC Hearing Aids: Less Than Expected and Hoped For

Posted on 23 November 2022 by Stewart Wolpin

So-called “self-fitting” non-prescription over the counter (OTC) hearing aids are becoming available in two form-factors. First, “invisible” models are designed to be heard through and not seen and worn all day. These more traditional hearing aids might include Bluetooth for phone calls, but if they do have Bluetooth, there will be no or poor music playback capabilities. The second OTC type of hearing aid essentially looks and acts like today’s Bluetooth earbuds, which are designed for music and calls but with added medical-grade sound amplification capabilities. These earbud-style OTC hearing aids are designed more for occasional hearing amplification when needed. With its Enhance Plus OTC hearing aids ($799), Jabra, part of GN, which makes ReSound-branded prescription hearing aids, takes the second approach.

Read the rest of this review here at Techlicious.com.

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What To Expect At CES 2023 And This Holiday Season

Posted on 21 November 2022 by Stewart Wolpin

CES is usually all about innovation. The focus at CES 2023, however, will be on more than just innovation, but innovation with a purpose. At CES Unveiled in New York City on November 16, 2022, CTA president and CEO Gary Shapiro laid out modern rights that CES and consumer technology would address under the Human Security for All rubric, as well as what to expect at CES, and what consumers would buy and want to receive as gifts during the holiday shopping season.

Read the entirety of this report here at TWICE.com.

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How Mars’ Digital Transformation Is Accelerating Its Sustainability Commitments

Posted on 20 November 2022 by Stewart Wolpin

Digitization and sustainability: two sides of the same coin. But how can brands balance the two? Petcare, food, and snack company Mars, Inc., has seemingly figured out how to meld the two together as  part of its change management journey.

Read this entire article here at Consumer Goods.

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Consumer Goods Technology Sales & Marketing Summit coverage

Posted on 7 November 2022 by Stewart Wolpin

My coverage of the Consumer Goods Technology Sales & Marketing Summit for Consumer Goods Technology.

How DTC Is Shifting Beyond Online Shopping

Combe International: A Case Study In Immersive Transformation

The Art and Science of Loyalty Requires a Happy Marriage With Consumers

How to Get Leadership Buy-In on Emerging Retail Media Opportunities

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Holiday Prep: Don’t Forget The Extended Warranty

Posted on 3 November 2022 by Stewart Wolpin

“Would you like fries with that?” was often the way selling extended warrantees was described by consumer technology retailers. And for old-style and expensive mechanical devices such as CD/DVD players and VCRs, buying an extended warranty made perfect sense to consumers – assuming the consumer trusted the issuer of the warranty.

Read the rest of this report on modern extended warranties here at TWICE.com.

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SmartTechCheck Podcast: OTC Hearing Aids, Starlink, Elon Musk, macOS Ventura, Continuity Camera

Posted on 31 October 2022 by Stewart Wolpin

I, host Mark Vena, and my fellow tech journalist John Quain take on OTC hearing aids, Starlink, LinkedIn user “experimentation” and macOS Ventura’s Continuity Camera feature on this week’s SmartTechCheck podcast.

Watch the podcast here on YouTube.

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